CRUSA Partners
Overseas Tourism is Big Business for the USA
Overseas visitors stay longer and spend more money in the Capital Region than visitors from the USA. In 2017, 2.59 million overseas travelers visited the Capital Region, stayed an average of 9.6 nights, and spent nearly $5.4 billion on hotels, meals, shopping, attractions, and other goods and services across Washington, DC, Maryland, and Virginia. These overseas visitors helped generate nearly 37,500 jobs throughout the Capital Region.
Making CRUSA Work for You
In addition to our Sales & Marketing Opportunities, there are numerous ways for destinations and attractions in the Capital Region to increase your reach with CRUSA’s international audiences:
- Get emails about overseas marketing opportunities
- View past issues of CRUSA’s industry newsletters
- August 2019: UK Market Trends
- June 2019: Spotlight on China
- April 2019: Spotlight on Germany
- March 2019: Spotlight on France
- January 2019: Spotlight on the UK
- December 2018: Fall Fam Tours
- September 2018: Allied Membership Announcement
- August 2018: FY19 Sales & Media Missions
- Download CRUSA’s Market Profiles for guidance on crafting your international marketing messages
- Submit your free deal to appear on the CRUSA website
- Submit your video to appear on the CRUSA website
- Feature your signature events on our calendar
- Tag your social posts with #CapitalRegionUSA
Global Marketing Update
CRUSA's annual international marketing summit will be hosted on October 24th in Alexandria, Virginia. This one-day event features the latest news and research on overseas visitation, tips and trends for international marketers, updates on CRUSA's target and emerging markets, and more. Attendees will have the opportunity to meet with CRUSA's overseas representatives and learn best practices for bringing more overseas visitors to your destination or attraction. Visit the event website to learn more and register for the event.
2019/2020 Sales and Media Missions
Join a CRUSA sales or media mission and sell your destination or product directly to our most important tour operators, travel agents, and media contacts. Mission formats vary by market but typically include personal sales calls, private client events, and training opportunities. All missions are organized and led by CRUSA's representatives in each market.
| Market | Primary Audience | Dates | Cost* |
| France | Tour Operators | December 9-13, 2019 | $3,000 |
| France | Media | February 3-7, 2020 | $3,000 |
| Germany | Tour Operators** & Media | March 29-April 3, 2020 | $3,000 |
| China | Tour Operators | April 20-24, 2020 | $3,500 |
Spaces are limited and fill quickly! Reserve your spot today!
* Cost does not include travel expenses.
** Waitlist for German tour operator mission
Affiliate and Allied Memberships
CRUSA's new Allied and Affiliate Memberships bundle our most popular programs and opportunities. The Allied Membership includes a seat on CRUSA's new advisory committee giving partners a chance to share input with CRUSA's board.
DMOs, hotels, attractions, or other tourism entities can take advantage of the full slate of CRUSA programming-Miles' print and digital advertising, sales and media missions, Brand USA opportunities, tour operator co-ops, reports and analytics, social media, PR, and the chance to give input on how we're doing and where we go next.
Learn more about CRUSA's Allied and Affiliate Memberships.
Sales & Marketing Opportunities
CRUSA 2020 Overseas Print/Digital Marketing Campaign
Attract more international visitors by taking advantage of Capital Region USA’s powerful marketing outreach. Our Integrated Marketing Program includes advertising opportunities in CRUSA's Travel Guides, website and email.
Learn more about CRUSA's Print/Digital Marketing Campaign.
CRUSA Opportunities with Brand USA
Expand your international reach by taking advantage of these opportunities with Brand USA: in-language content and distribution program, in-country multi-channel campaigns, and destination and experience pages on VisitTheUSA.com and GoUSA.cn.
Learn more about CRUSA's opportunities with Brand USA.
CRUSA Sales Opportunities
Join a Capital Region USA Sales Mission, feature your destination or product in CRUSA's consumer promotions with tour operators, and order the Overseas Research Kit to help guide your overseas marketing strategy.
Learn more about CRUSA's Sales Opportunities.
International Representatives
CRUSA’s PR and Sales Representatives are in constant contact with journalists, tour operators, travel agents and consumers. Keep them up-to-date on your new products and services.
Public Relations Representatives
| United Kingdom | |
 | Kylie Bawden The Brighter Group, Finn Partners Unit B, The Cube Building, 12-21 Wenlock Road London, N1 7GT United Kingdom Tel: +44 20 7326 9880 |
| Germany | |
 | Maria Greiner Claasen Communication Hindenburgstrasse 2 D-64665 Alsbach Germany Tel: +49 (0) 6257 68781 |
| China | |
 | Cherry Kuang BrandStory 138 Huaihai Middle Road Suite 2503 Shanghai Square Shanghai 200021 PR China Tel. +8621 63558033 |
Sales Representatives
| United Kingdom | ||
 | Lisa Chamberlain Capital Region USA, Inc. Link House, 140 The Broadway Tolworth, Surrey KT6 7JE United Kingdom Tel. 020 8339 6048 | |
| Germany | ||
| Maria Greiner Claasen Communication Hindenburgstrasse 2 D-64665 Alsbach Germany Tel: +49 (0) 6257 68781 | |
France | ||
 | Olivier Barthez Rep & Co. 2, square Trudaine 75009 Paris France Tel. +33(0)1 70 23 06 00 Cell. +33(0)6 69 13 12 09 | |
China | ||
 | Justine Qiu BrandStory Room 208, Zhuying Star City, 354 Xinggang Zhong Road, Haizhu District, Guangzhou, China 510220 Tel. +8620 2886-3410 | China: Market Profile |